I recently bumped into this article on the internet and it made me smile from ear to ear!
Grenoble city to replace street advertising with trees and 'community spaces' - 24th November 2014.
city of Grenoble, the self-styled capital of the Alps, is to ban advertising
hoardings and replace them with trees. The city's 326 advertising signs, including 64 billboards, will be removed
between January and April next year and its contract with JCDecaux, the
world's leading outdoor advertising company, will be cancelled, the Green
mayor has announced.
"The municipality is taking the choice of freeing public space in
Grenoble from advertising to develop areas for public expression," said
the office of Eric Piolle, of the French Green party.
"About 50 young trees will be planted before spring" in place of
some of the hoardings that currently dot the city of around 160,000
inhabitants, the mayor's office said. Local cultural and social groups will be offered free space in the remaining
advertising spots, said Lucille Lheureux, the local official in charge of
public spaces, but these will be smaller and aimed "not only at
drivers, but also pedestrians."
Ms Lheureux said there had been billboards in Grenoble since 1976 but that
they were now "obsolete" and no longer "corresponded to the
expectations of the inhabitants who want to reclaim public space." The move to ban the hoardings came as the city's contract with JCDecaux was up
for renewal. The company, whose website says it operates 480,400 advertising panels across
the world, said that Grenoble stands to lose €600,000 (£475,000) a year in
revenue by not renewing the contract.
But Ms Lheureux said that with competition from internet advertising, revenues
from street advertising if the contract were renewed would have fallen to
just €150,000 a year. JCDecaux will however keep its advertising space on bus shelters in the city
at least until 2019, when its current contract with transport authorities
The plan to curtail outdoor advertising was a campaign promise by the Green
mayor when he ran in recent municipal elections and he claims it is "a
European first for a large city". The Brazilian city of Sao Paulo set a precedent when in 2006 it passed a law
banning advertising from its streets. But in 2012 it eased the ban when it awarded JCDecaux a contract to erect
1,000 clocks that provide locals with information such as the time,
temperature and air quality as well as city information.
The first frosts of the year have finally made it known to the Indian Cress, that its time to return to the earth. The orange and yellow flowers stayed in bloom until the first week of December and they have never been in bloom so long in my part of the world before ever! Even with temperatures of - 2 degrees celcius at night, they somehow still hold on and there are even a few edible flowers in bloom right now!
" This is a movie
about how we have left the natural connection to the planet. The movie
investigates how this has happened, the incredible amounts of pollutants
that we are exposed to, even as a fetus, and the technology that can
help resolve these challenges over time. In short, it is an important
case that is made for using renewable energy.
The Origins narrator states: “The macrocosm and the microcosm are
reflections of each other, and what we see on a large scale, will
inevitably show up on a smaller scale and vice versa. With
this in mind,
we need to look at the health of our planet in order to understand what
My DREAM is to live on the earth in a way that deeply nourishes and satisfies my SOUL - living SIMPLY and being FULLY who I AM.
This blog is my virtual space for creating that dream - a place where inspiration, ideas, quotes, articles and photo's belonging to that dream, are kept close. It is also a personal space for recording the most important moments of this life-long LOVE JOURNEY back to the LAND.